Monday 11 August 2014

Liberty, London

We rarely see references to War and Death in retail store windows as these are such taboo subjects to include usually (and a brave retailer who does).  There have been one or two recorded throughout history although retailers tend to avoid them.  However, we were really impressed with Liberty's inclusion of images of the men who worked for Liberty and fought in World War I.  We were rather taken aback to be honest with you as these references are so rare and we all know how ruthless retailers can be although this really has given us a new found belief that there are some retailers who have risen above the perpetual commercial promotion and shown a little bit of humility.  This has given us a huge amount of respect for this brand.  Clever emotional marketing ploy or a brand that actually does care?  We'll interpret the latter we think.

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