We're loving the huge of injection of creativity into this brand at the moment and this scheme with its fast pacing Rolodexes (or Rolodices depending on where you live) is no exception. And my goodness these things flip over super fast, so much so that we spent ages trying to capture the word 'fun' in our image. One of the great things about this scheme (actually there are several great things about it, but one in particular) is the amount of movement here in these tiny windows which really does grab the attention of the passers-by. Job well and truly deliciously done we think.
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