Wednesday 30 April 2014

Pull and Bear, London

We noticed that this store were undergoing a lot of work recently but we had no idea that they were inputting this level of technology.  Of course, as we are seeing the world over, technology is gaining an ever tighter grip on the way we shop and sadly in a lot of cases to the detriment of 'old school' presentation techniques.  The reason for this it would appear is that no one ever seems to undertake some kind of apprenticeship where presentation techniques are passed on over long periods of time although we guess new types of presentation techniques may evolve from this way of working anyway?

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