Tuesday 1 April 2014

Esprit, London

We're loving the innovative use of graphics here at Esprit right now.  Graphics usually of course they are an easy way of producing anything or nothing innovative but these guys have gripped that little puppy by the throat and looks like shredding and mood boards are in (remember the fantastic ones at Hackett we showed you recently?)  And how cool does the above image look?  We adore it of course but maybe it could have been much bigger and screamed at us rather more as these windows are huge spaces but it is a pleasure to view nonetheless.  Naturally we captured this at night time when all is still and quiet but we must swing by when the store is open to see the movement that must be happening with this installation.  Does it move?

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