Tuesday 8 April 2014

Aishti, Middle East

Images Courtesy and Copyright Arte Vetrina Project
We don't know this brand across the Middle East so it really was such a pleasure to view such amazing quality Visual Merchandising being implemented outside the main VM cities of the world.  The images here are a mixture taken from their stores in Beirut and Kuwait.  The stores themselves are luxury boutiques housing the worlds top brands; just check out their website http://www.aishti.com and have a look. The installation here is based on their current brand campaign; light boxes with images of models faces have been suspended in front of the mannequins heads with key words in vinyl on the fenestration.  A great mixture of symmetry, repetition and gravity dynamics by those clever guys at Arte Vetrina Project.  Check out their site too www.artevetrinaproject.it

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