Sunday, 19 January 2014

Daks, London


We really want to love what this brand do but right now we are struggling to appreciate this one.  OK, well we understand the anniversary connections and all of the props, but maybe this just could have been rather more 'meaty'?  Right now as a passerby the scheme does appear a little like a diorama from a museum display rather than a cool fashion installation, but that's just us, or is it?


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