Oh Gawd, its the curse of the Silver Birches again. Globally this brand are not particularly the most creative although of course they do produce some very nice schemes. However, this particular store on Madison nearly always fails to disappoint. Well, until now anyway. The store itself looks incredible and we guess is their 'Maison' but do we really have to view the same old stuff dug up year after year? Come on guys, the word de jour right now is 'collaboration' and there are so many interesting artists here in New York that surely someone has a whiff of vision?