Saturday 23 November 2013

Molton Brown, London. Guest Post by Jodie Oram

This brand has never been featured on this site before and to be honest I have never been drawn to their windows. This scheme is best seen in person as photographs do not do it justice, and although it is a very simple concept it does work beautifully. Creating a real sense of Christmas excitement, the brand have installed a snow machine inside two panes of glass in the window. The snow, once fallen, is funnelled up through a tube at the side of the fenestration and then re-released from the top. The effect of this may not be as great in the day time, but of a night it is very enchanting. The standards of the products on display are of course also exceptional, really persuading us to go into the store to purchase a perfect Christmas present.

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