Thursday, 21 November 2013

American Apparel, London. Guest Post by Jodie Oram



For a window scheme that is in partnership with the Barbican one would expect a rather more creative display, dont you think? This installation it seems was meant to draw reference to Pop Art, a movement that was known for bright, bold colours but sadly this is completely the opposite. The tube lighting looks very cheap and brash, but what I was drawn to predominantly were the standards of the presentation, or rather lack of them; wire has been left hanging from balloons and one can view where they have been previously sellotaped to the floor; many of the balloons are also half deflated.  Sadly, this is exactly the feeling this window has left me with.

jodieoram@outlook.com


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