Friday 19 July 2013

Prada, London

This an interesting scheme at Prada with their use of both horizontal and vertical lines.  The merchandise has changed slightly since we took this image a few days ago but we prefer this version ourselves.  With their almost concrete-like background Prada is cool particularly cool.  So many of the luxe brands of course are beginning to show their A/W collections but in this particularly freakishly hot weather here in London, fur jackets and heavy coats are look rather odd.  Are they actually selling much of it?  Who knows?

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