Friday 28 June 2013

Asprey, London

These are probably some of the trickiest run of windows to work with, we would imagine?  On the one hand we have this enormous glazed area and on the other the tiniest of products; and fabulous quality of course.  We rarely view this store from this angle (as we are stood  in the centre of the road here) so this scheme does appear to be rather corporate head office looking don't you think?  However, as the street is very narrow as indeed is the pavement area, the passing footfall only have a very close view point from which to fawn and lust after the product and therefore grabbing the attention and keeping the focus of the passersby at eye level is rather critical.  A very difficult job well thought through we think?

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