Friday, 10 May 2013

French Connection, London

This poor old brand appears to have been scratching around to keep their heads above water for an eternity, haven't they?  Fortunately they appear to be looking really interesting again from a visual point of view although our shopping connections still lament that the product is the same year after year.  We don't actually know if this is the case as we rarely ever walk inside these stores ourselves.  However with their rotating mirrored 'billboards' (yes these mirrored structures are just like the thing you may have seen on the side of the highway, motorway and so on) actually do generate a bit of interest into their windows and we really are willing this brand to keep going and do some stuff less ordinary although not like the previous campaigns however.  I am Goat, You are Handbag kind of stuff really didn't work, did it? 

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