Wednesday, 3 April 2013

Marithe Francois Girbaud, London

We often pass this brand, but rarely stop to take a closer look.  Anyway, recently at the Dolce and Gabbana store also we did also see this rather rare form of presentation; the use of what we call illusory figures.  We have found that we had to give these types of schemes a name as we occasionally see them and no information currently exists. In our book Fashion Visual Merchandising which is being published later this year by Bloomsbury we give a rather more coherent explanation of this type of presentation.

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