Monday 4 February 2013

American Apparel, Tokyo

As most of you know, we're not big fans of heart motifs (or motifs in general) however we've been kindly sent these images of this scheme in Japan and wanted to share it with you as this is an interesting way of communicating the dreaded Valentines promotion without the mass of Red cut out heart motifs. The merchandise is hung behind these (we guess vinyl) eyes communicating the theme without being so horrendously obvious.  Great one Lena and thanks for sharing these with us.

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