Thursday 10 January 2013

Calvin Klein, London

We haven't stopped by this Calvin Klein store along Regent street for a while as they don't always do anything very interesting.  The NYC store of course is rather more conceptual and always draws us in to take a closer look and we often wish that this store would do something along the same lines - but they don't.  But, anyway, we love the repetition of these mannequins wearing the same outfits and this huge big 'Sale' sign which has to be seen as it is actually quite unusual when seen from different angles.  In store, as with everyone else out there, digital is big.  Big screens are everywhere at the moment, so lets hope that they have thought about the content and the cost of changing it frequently in order to keep those regular customers entertained.

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