We had never heard of this brand either before ("well where have you been shopping guys, K-Mart?", we hear you shouting at your screens) But, anyway this glowing (literally) scheme drew us in to make a closer inspection. Reed Krakoff himself, it transpires is also apparently a photographer and a bit of a mover and shaker in the 'fash' biz so we're a little embarrassed not to have heard of him. We will get over it of course. Anyway, OK well we have seen chairs being used in windows for as long as we can remember, but this scheme does have an edge to it and we really rather like it. What do you think?