Wednesday 7 November 2012

Cos, London

Cos is looking so hot right now.  With each scheme we are drawn back again and again.  Clearly there is someone here very creative looking after this brand.  Look at the fabulous detail and the thinking behind the simplicity of this scheme.  That said of course, the backdrop is hanging like the old laundry at our local dry cleaners.  If these guys get the finish right (and dust occasionally) they would look brilliant.  Don't you think?  Creativity is in place, possibly staff development in understanding the importance of presentation is in dire need? 

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