Saturday 25 August 2012

Victorinox, London

We were drawn to the scheme here at Victorinox for a variety of reasons.  Firstly, because we like this sense of exhibition space that they have created here around such a tiny product which kind of promotes this sense of the show room rather than narrative.  We were also drawn in because of the Le Corbusier influenced (we are guessing) product here; we're huge fans of Le Corbusiers work.  It appears that we can customise our own product here which is quite a leap forward in product development at this brand and we thought that the only place we could do this currently is at Nike and their trainers (or sneakers if you're reading this stateside)  Anyway, an interesting concept nonetheless; make ours a Swiss Army Knitting Needle please with a bit that opens all doors and safety deposit boxes.

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