Thursday 30 August 2012

Moschino, London

Is the mannequin sat in darkness on purpose?  We do try to love what Moschino do but we can only ever really just like it.......sort of.  They are inclined to use out sized products, which is fine and perhaps part of this brands personality, however, we are just not sure if the fact that we cant see the merchandise is deliberate?  Inside the lens of the camera is perched a beautifully dressed mannequin and we can just about see her.  Fine of course if this is an Art installation, but if a brand is selling a product, doesn't it need to be seen, desired......bought?  The light that you can see in the image below is the reflection from a street lamp on the fenestration.

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