Friday, 11 May 2012

Etro, London

Etro have been producing some fairly interesting schemes recently.  Interesting in as much as they have been producing schemes reminiscent of tableaux very much along the lines of traditional Wax Museums, i.e. telling a story.  Here we have a kind of drawing room scheme complete with 'traditional' paintings and obligatory mirror above the fireplace.  However,  the difference here to tableaux is that the viewer would catch themselves within the scheme via the mirror and therefore become part of this impossible scene.  Unfortunately the angle of the mirror doesn't allow this here and therefore an opportunity is lost.  Still, these guys produce quality schemes (although we don't like the mannequins that they use)

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