Friday 9 March 2012

Geox, London

We're not sure that we've ever included this brand before.  OK, well they don't do anything particularly interesting really, although we were drawn in by the graphics and window vinyls - bizarre we know.  Well, there is a nod to the 'Fine Art' trend happening right now, albeit a (huge) smidge more B&Q than Picasso, although this is down to the lack of direction and creativity than anything else.  Anyway, its on trend (...ish) so we have to give them some credit although the shop fit still looks more like a task-lit-elevator-with-nightmare-lighting rather than a desirable destination of pure pleasure.  Still, we guess they must be selling this stuff at a profit?

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