Wednesday 1 February 2012

Joseph, Paris

Strips of corrugated cardboard painted in White emulsion, stood on end and gently placed and 'voila' (as they say in these parts) and one has a luxury brand scheme.  We would have expected to see something a bit more luxurious but well, this does actually work incredibly well.  Remember the Margiela schemes of painted stacked suitcases and trunks?  Proof in some way that one doesn't always need huge budgets to produce window schemes (although don't say we said so for goodness sake)  Having said that of course, the product itself and the brand name are synonymous with luxury so maybe they don't need all of the bells and whistles that usually go with it? 

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