Sunday 22 January 2012

Juicy Couture, London

We were quite struck by this current scheme at Juicy Couture. We can see the possible references to New Years' keep fit resolutions but this looks more 'Wembley market' than representative of a brand in a 'lux' area of town.  However, beyond the chav-hoodie look that this brand seems to be promoting (its really not good is it), what is wonderful about it - and thank goodness that every cloud has a Silver lining - are the references to 'Memphis' from the 1980's.  If you were around at the time too then you'll know what we mean (otherwise maybe Google it or check in your local library.....if you still have one) and this is where, at least for us the brands' scheme redeems itself visually and we adore this element of what has been produced.  However, if you want to see this fashion 'look' then pop down to just about every deprived area anywhere. This is clearly a wealthy brand gone cheap-as-chips-at-a-price, but do we really need to see this in Lux-town too?  Just tellin' it like it is yeah-but-no-but-innit-tho'.

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