Wednesday 2 November 2011

Gant, London

We really quite like what the guys are doing at Gant right now.  OK, well the merchandise isn't the best in the world, although we 'Guess' they have a market for it.  However their concepts are always so interesting and do hit a certain mark.  With their references to the Nostalgia trend we've been viewing creeping through the window schemes around London right now - and these guys clearly have their fingers on the pulse in that respect - its always so interesting to view how each brand interprets this stuff.  We love the Tennis (?) racket wall in a repetition format and the old school lockers although mannequins would have really brought this scheme together rather than the dreaded armless bust forms which do no brand any favours.  But, that's just how we feel,  how about you?

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