Monday, 26 September 2011

NYOU, Eilat, Israel

Images Courtesy and Copyright Ira Simonov

We've recently been sent some images by the very kind Ira Simonov at the NYOU store in Eilat, Israel, of her latest installation for this brand.  We weren't familiar with this store prior to receiving these images, however, it is so incredibly exciting that we are able to share what is happening around the world in Visual Merchandising.   The scheme which consists mainly of Black, Red and White is promoting their latest winter collection of merchandise.  The theme of the windows is based on Rock Bands and Music is the Answer.  In addition to this Ira has  used Black and White Geometric lines to give her scheme the illusion of depth in conjunction with vinyl placed on the fenestration and mannequins in a Chrome finish.  Since installing her scheme at the store which sells brands such as Replay, Steve Madden, Adidas, Diadora, Converse and so on, sales have risen by 25%.  How wonderful is this, and we are very pleased that we are able to share with everyone what is happening around the world, so please do keep them coming.

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