Saturday, 17 September 2011

Liberty, London

We howled with laughter when we saw this scheme.  The guys here are so wonderfully avant garde with their schemes that we just have to keep going back to look at them.  Ever so slightly 'hybridised' mannequins placed in awkward positions create this reference to nostalgia that we are beginning to see around town right now.  Although these guys are certainly leading the way.  The scheme launched just before Vogue Fashion's night out last week also contains the most wonderful flashing neon light installation spelling out Hotel Honolulu complete with hula dancer.  We're surprised Liberty got the neon installation past the ever heavy handed Westminster Council and their issues with Health and Safety which always seem to be in place to kill rather than enhance creativity, however, what great fun and we're so glad they did..!  Christmas shop already open....bonkers.

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