Sunday 4 September 2011

Hugo Boss and Evelyn Brandt, Berlin

We mentioned about a week ago this scheme at Hugo Boss in London and that we are rather weary of seeing clocks used in window schemes displaying various time zones.  Here in Berlin we have the German version (as well as the stock Hugo Boss version that's gone global but not shown here).  It is interesting to see the localised version of this scheme, although it doesn't make it that more interesting.  Not 100m away from this scheme along the Friedrichstrasse is the Evelyn Brandt version.  OK, well Hugo Boss clearly have the massive budgets and this is probably a local brand, but what a copy hey?  Can you now understand why we are so tired of seeing the repetition of clocks in window schemes?  Everyone else is doing it too.

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