Thursday, 29 September 2011

Fendi, London


Isn't this the best scheme ever from Fendi?  We came across it recently in a publication but only had time to glance at it so made a bee-line to the store the other evening to take a closer look.  We weren't sure what they were going to do when they moved from their former store across the road, but how cool do they look, hey?  These installations by Meret Probst and Lola Lely are another fantastic example of Art meet Visual merchandising.  With moving coloured belts (image above, which cant really be appreciated in a still image) this really is a magical scheme.   In the second window, clear glass vessels contain coloured liquids which appear to drip down the threads onto the merchandise below.   A stunning installation from this brand.

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