Monday 1 August 2011

Alexander McQueen, London

Have you seen the new scheme at McQueen yet?  Well, here's a couple of snapshots for you to whet your appetite.  As always, the guys here always manage to produce such wonderfully simple yet effective schemes and still manage to communicate the luxuriousness of this brand.  We've always wondered how difficult it was to work with the illuminated glass floor in this store, but it seems these guys just seem to manage it all so effortlessly.  Of course,  to make these things look simple takes ever more skill and the surrounding dappled effect works so incredibly well with the stunning merchandise that this brand always produce.  For this entry we decided to capture the surrounding Architecture in the reflection of the fenestration as part of the scheme which helps to contextualise the location of this global brand.

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