Sunday 3 July 2011

Moschino, London

The London store of Moschino have been using quite out-sized props at this site for quite some time, however their latest offering, following in the footsteps of brands such as Diane Von Furstenburg and many others over a longer period of time, the props themselves reflect the merchandise being presented.  While this is not a terrible thing to do we always wonder if the brand has simply run out of ideas and looks to the merchandise for inspiration?  But anyway, as usual, it looks great, but a sharp injection of fun would be good to view too, non?

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