Wednesday 8 June 2011

Anthropologie, London

Anthropologie are still very much rocking the London visual scene and we can never resist but to pause and take a look at what these guys are doing.  Post repetition cork scheme we have this suspended embroidery-frame-like-structure surrounding the merchandise and beckoning us into their commercial space.  We are inspired by the brand philosophy but as we have commented before, the bust forms are just not right.  Cu'mon guys, check out Proportion>London or Panache and have a look at their incredible bust forms with articulated arms.  We know you don't want to be 'All Saints' but
you can create a wonderful sense of movement rather than just incredible props and environment with quite nice merchandise attached dressed on bust forms which are completely static.

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