Thursday 19 May 2011

Uniglo, London

This is a really interesting scheme at Uniglo at the moment. As part of the Regent St. windows project (if you remember, the one that didn't include us or sent us no information-at-all-so-we-are-making-this-up-as-we-go-along-scenario). But anyway, we are working through the therapy and have made enough progress to say something positive about this scheme by Scott Brownrigg. These incredible Red pointy structures surrounding these mannequins have tiny little cityscape's contained within them. The lighting changes in turn and casts incredible shadows around the space which really do look phenomenal. However, the surrounding Gold fabric does look like a former scheme from Chanel (that's not a compliment) and the finish...well....not very sharp. Still, if you have a window scheme that doesn't use Visual Merchandising specialists - ya' know, because just about anyone can do this job, right?, then you get what you don't pay for and the result it clear.

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