Friday 13 May 2011

Etro, London

This is always a very difficult store to photograph as they always pull the shutters down before we have the opportunity to capture what they do.  However, while they have,  over a longer period of time produced some really very innovative schemes, this is possibly not the best one?  Piles of Oranges in at least a kind of pyramidal format have been placed in the background to support the product.  The seated mannequin appears very stilted and in a quite unnatural pose (do you sit like this?) which jars slightly, but the overall impression is of a mid-range brand rather than the luxury brand it is.  Don't you think?

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