Sunday, 1 May 2011

Benetton, London


We were rather surprised to see this scheme at Benetton this week.  Surprised, only because this is quite a departure from their normal-type schemes although actually quite refreshing to view.  Finally we have a scheme from this brand that is just a little more exciting, a bit of movement and a nudge forward.  We're not sure they are experienced enough at this stage to handle mannequins like this as they are rather placed independently of each other as if the figures have either won a Gold medal or taking part in a form of synchronised swimming.  Still, thankfully, it is a move forward, and while we wont be having a street party to celebrate it, it is a least something different to look at and finally we may actually visually have a mid-range brand that we can enter into and know which one we are in.

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