Saturday 29 January 2011

Hackett, London

Images Courtesy and Copyright

We do love the visual presentation differentiation that this brand offers from the rest of the high street that, at least to us, currently just all looks the same particularly within this market range.  This installation by the creative team at Hackett in collaboration with the very cool Harlequin Design really does make this brand so much more interesting, desirable and we want a closer inspection.  Harlequin are "a design agency offering clients skills and services across a range of disciplines including Brand development, Retail, Print, Online and Marketing and PR solutions" have just completed this installation of moving cogs and vinyl letter form that gives this mid range brand a whole new feel.   We have enjoyed the fun narratives this brand have presented over the past year which are pitched at just the right level. In the meantime, do have a look at Harlequins site and see some of the projects that these guys have produced.  Fun, sensitive and absolutely right for the brands that they work with, what more could you ask?

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