Wednesday, 5 January 2011

The Bedford Cheese Shop, Brooklyn, New York

I don't know much about the Bedford Cheese shop here in Williamsburg - the cooler part of Brooklyn.  However, I couldn't resist recording this scheme for you as the company found such a fun way of showing their product.  Food is always so difficult to make fun (as far as  Visual Merchandising is concerned at least) and of course seen very often as not a very glamorous option for beginner VM's - fashion being No. 1 of course.  However, I think these guys did such a superb job with the Cheeses shown here in the pyramidal format and farm animals placed to create this out sized narrative.  Great fun.


  1. Hilarious!
    I love the chalk boards and baskets too....adds to the whole wholesome "fresh from the farm" look :-))

  2. They made cheese ADORABLE in addition to tasty. Now, that's talent!

    Thanks for sharing this.


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