Saturday 18 December 2010

Dash, New York

I'm not one for keeping up with the Jones's but Keeping up with the Kardashians, erm...certainly no.  I found myself wondering why there was a queue (or line if you are reading this stateside) outside of this store on Spring street, Lower Manhatten and it transpires that this is the latest fashion store from the Kardashian sisters Kim, Kourtney and Kloe.  I've had only ever seen queues of people outside of stores in cities such as Tokyo where it seems to be the norm, but more and more I'm finding this happening outside Aberzombie (my spelling), Hollister and again at Ugg too.  How can such dreadful product be so desirable?  Still, I guess these guys are buying into the marketing dream and I do hope that it will enhance and give their lives some meaning - honest.  I think I'll give them all a miss myself and as for the new Kardashian Kredit Kard - no thanks.  In the meantime I really do quite like the mosaiced mannequins which act like a siren to announce the stores presence, and no product at all in site - very Konfident.

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