Thursday, 25 November 2010

Esprit, London

I'm a bit disappointed with Esprit using very scratched mannequins at the moment.  Unfortunately too, these are right at the front of their window scheme facing the customer flow along Regent st.  If the brand is trying to entice their customers into their space, and of course they are, this is not good practice.  Come on guys swap your mannequins over, put some decent ones in your windows and have the scratched ones renovated.  Having mannequins renovated is relatively cheap compared to buying new ones.  After all, this industry is all about presentation.

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