Sunday, 17 October 2010

Issey Miyake, London

I couldn't help but capture this installation from Issey Miyake.  OK, well the brand is launching their own Evian bottles albeit within a overall cool brand and bottles of the stuff have been placed within a repetition format with vinyl 'motif' flowers' adhered to the fenestration.  My students will be rolling their eyes right now as the mere thought of a 'Motif' is something that is always barred from my studios.  They recognise that this is a last resort by retailers to implement a scheme with minimal output but with the maximum perceived gain.  Anyway, strangely, while these water bottles have been placed in a repetition format, someone didn't quite straighten the mirrored vinyl/background which has actually distorted the bottles of water above.  Whether by default of design this actually works incredibly well and adds a rather more interesting dimension to this concept.

1 comment:

  1. amanda@thewomensroomblog.comTue Oct 19, 05:23:00 pm 2010

    J! Saw this yesterday and absolutely agree with you, it really works, sometimes the simple ideas are the best, even though they are neither challangeing or clever. I think we forgive this one because the motif image is good, the colours work really well and it's all kept very clean.


Many thanks for leaving your comments which are always most welcome; we are unable to respond to every single one individually but we do read them all.
(A huge apology for this horrible word verification also which is in place to eliminate the dreaded spam).
Kind Regards
Jonathan & Team

Related Posts Plugin for WordPress, Blogger...