THIS WEEK.......SCHEMES FROM NEW YORK (and beyond)
Saturday, 25 September 2010
If you haven't been to Tent yet, what are you doing? This show is visual porn, and you know how much we like that - incredible stuff. OK its not exactly porn, but you know what I mean. The best and sexiest stuff you will find in London right now can be found here at the Truman Brewery. This is not an area of London that I frequent that often, although I am beginning to wish that I did. If you want to be with people who are inspired, who will inspire you and just want to share their passion, then get yourself down there. Without exception, every part of this show is stunning. The people are so wonderfully friendly and I can see so many potential collaborations with retailers and commercial visual teams here that you must be completely bonkers, and quite frankly uncreative not to see the potential in the guys here and the opportunities that they present. So, get ready to shred that dreadful spiral bound manual sent to you by head office somewhere in a distant land on how to hang a graphic and get to the show to cleanse yourself of all that dull corporate branding malarkey. Let the accountants, marketing, PR and HR departments remain committed members of the 'dead hand gang' of design (we all know how much they like to think they are designers - yeah right) and bathe in the creativity of this show. So come on, burn that corporate bra, shred that corporate Bible and walk into the light, I promise you wont regret it.