Sunday 12 September 2010

The Sting, London

The Sting here at Piccadilly Circus have been producing some interesting stuff recently. Their merchandise is a just a little like everyone else's on the high street, although their presentation is actually very vibrant, fun and very appealing to their target market. With such enormous window spaces to fill, there's no wonder large format graphics are being used. It would seem quite enviable to have this many windows to 'play' with although with the high volume turnover that this store must have, these would prove incredibly difficult and impractical to maintain. Still, there are some interesting bits within their scheme which are fun, such as the mannequins in the Grey high gloss finish with realistic faces. Each of the windows also have a variety of themes based around the various brands carried in the store.

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