Monday 30 August 2010

Louis Vuitton, London

Can fun scream any louder? Louis Vuitton have quite literally just installed their new scheme at their monolithic luxury space along Bond st. here in London. I am in awe. I adored the previous scheme which I recorded previously for this site (and I do miss it at least a little) but things change and move on. On move on they have. How incredible are these windows? Life sized Ostriches with wonderfully elongated necks fill this huge space (some across two floors) and carry the latest gorgeous Ostrich skin merchandise in jewelled tones. Ostrich eggs, some massively out sized 'hatch' the most desirable shoes in a repetition format (below are the watches). Humour is lacking here in London right now in product presentation, with the exception of some of the department stores. This concept has given me renewed hope (and thankfully no large format graphic in site) particularly after viewing so many bland 'multiples' recently. You must go and see this new concept for yourself. Even if you don't buy this product, looking is free. I guarantee that you will love it.

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