Wednesday 25 August 2010

Dior, London

I saw this scheme at Dior in New York recently from the images sent by my colleague in New York and loved it immediately. These 'clouds' of what appear to be ping pong balls, ironically similar to the molecular structure of water are suspended within this scheme either hovering above the merchandise or carrying merchandise itself. And as in the image above, a fully dressed mannequin. The simplicity and sophistication of this scheme is incredible. While this scheme has been here along the Dior store in Sloane st. for some time now, I haven't had the opportunity until now to recorded it for you. However, this is definitely their best scheme for 2010.

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