Saturday, 22 May 2010

Liberty, London

One can't help but love what Liberty is doing at the moment. Scheme after scheme they come up with the goods. This one is no exception. Model soldiers and tanks are aimed at a t-shirt with an image of an explosion printed on it - out sized by comparison to its aggressors and displayed in one of the windows in this scheme. Hundreds of ears placed in rows form the backdrop in another with product placed on top of tiny bars of soap. Repetition of newsprint declaring the "Liberated Press 2010" containing images of William Morris (I think it is anyway - I cant quite see the details on the images, but it would make sense and link to the Liberty designs) are overlaid on top of an image of a topless female. Sometimes irreverent yet always wonderfully produced, how could anyone not like what this team are doing right now?

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