Sunday 11 April 2010

G Star Raw, London

Following on from yesterdays entry on Hermes, I noticed G-Star, the cool men's Jeans brand are following a similar format in the presentation of their product. Large format graphics fill their store windows with the addition of some of their merchandise contained within it. I'm not a huge fan of this presentation although it is innovative (at least to a point) and it is interesting to see retailers at least experimenting with alternative ways in presenting their product and maybe this will kick start an idea with someone else and lead on to other ways in which to work. This, of course can only be a good thing. If you happen to be along Carnaby st., here in London, where this store is situated, perhaps go and have a look.

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