Thursday 28 January 2010

The Natural History Museum, London

While wandering around the Natural History Museum I came across this Exhibition. I have included it here simply because of the fact that it contains products and also because of the way the Exhibition has included some interesting elements that could work quite well in a Commercial space. It is therefore really worth applying a 'detective' approach to sourcing inspiration for new concepts in some of these unexpected places. Sure, the Exhibition contains elements which may not immediately seem to relate to the shopping experience such as maintaining soil, drilling holes for water and the demand for living space. However, what the Exhibition does do is tackle some of the issues based on human needs and managing the environment. Every day we throw away countless objects made from the Earth's raw materials and the Exhibition explores how much we consume and how we can manage this effectively. Perhaps this is something which some retailers don't wish to hear as well as hungry-for-stuff-type-customers. Although, I do feel that we do need to look at the whole area of Commercial Interiors and Visual Merchandising in a far more holistic way and understand the consequences of the convenience that we all enjoy so much. This Exhibition does that.

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