Tuesday 3 November 2009

Fortnum and Mason, London

Have you been to Fortnum's recently? I just so happened to drop by this week. You know the scenario, what do you buy someone who has everything and you don't want to clutter their homes or impose your personal preferences on friends who have a particular...well preference. If you go along to Fortnum and Mason on Piccadilly you can pick up the most wonderful consumables that you know at least your friends can enjoy either with or without you. Anyway, during my visit this week I came across this amazing installation. Now, to me it has the fingerprints of DZD based on Tottenham Court road. I have seen the in house team implementing the scheme with a few Swans in the windows, so I am guessing that there is a connection with Swan Lake - possibly Mathew Bourne thrown in - if I am reading between the lines correctly. If you havent seen Mathew Bourne's Swan Lake this must be on your list of 100 things to do before you die - incredible. Anyway, in the mean time do go along and have a look if only to see the tourists mesmerised by this enormous cascading installation and insisting on having their photographs taken within it. I think from a VM perspective it has done its job and doing it very well indeed. As for my shopping, well I did manage to buy a few consumables while simultanously consuming as many crackers with sample bits of cheese when the assistant turned around, but I know you wont tell anyone.

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