Longchamp, London

There's a little bit of a nod in this scheme to a kind of Artist's studio complete with easels and stools although supported with some large format graphics.  This brands' store along Regent street has quite large window spaces as you can see from our images while their Bond street site has one smaller sized space.  The scheme, we imagine, possibly works better in a smaller space when every is rather more closely grouped together.

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Dior, London

We always think there is something slightly odd about this store although this probably because they only have a two main windows and one tiny one.  The oddness which we are talking about is that the schemes for menswear and womenswear are usually so different and yet almost next to each other which slightly jars for us.  Anyway, that said beautiful schemes nonetheless.

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ER II, London

It has been such a sad time over the past 10 days since the passing of our Queen, Elizabeth II.  However it has also been very touching to see so many retailers out there, some adding photographs although quite a few, such as Fortnum and Mason and Harvey Nichols, who have completely Blacked out all of their windows.  Truly remarkable and so respectful.  We have tried to capture as many of the schemes as we could - more on our instagram.

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Harrods, London

These windows are possibly Blacked out at the moment in respect to the passing of HRH Queen Elizabeth II and the pending funeral on Monday.  We did manage to capture this gorgeous scheme last week while many of the department stores had already applied Black vinyl to their windows.  In the meantime this what is behind the vinyl if this fabulous store has followed the same example.

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Roger Vivier, London

During this period of mourning here in the UK it really is so refreshing to see brands like this bringing pure delight.  Shoes can be a difficult product to promote in an interesting way but this brand just seem to get it all so right.  We must add though that if you do want to go and have a look at this scheme then the Sloane street version is much bigger.

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Salvatore Ferragamo, London

What a lovely scheme this is, isn't it.  We're guessing this is a bit of a nod to the brands heritage and / or specialism in footwear and accessories (given that apparently it generates 86% of their revenue).  Shoe lasts (the wooden bit used by cobblers and cordwainers) always look incredibly cool and in this case the brand had applied them in a radiating and repetition format.

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Cox London, London

We're always on the look out for new places to include here and we came across this store which we suspect is an independent although in the very posh part of town.  We also couldn't work out whether the windows actually contain the product or if this was a very interesting installation.  The wonderful thing which captured us however are the shadows that it casts across the space at night time.

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Tommy Hilfiger, London

This is rather a maximalist installation, don't you think?  We had initially thought that this might be a collaboration between Hilfiger and the Finish brand Marimekko although it transpires that it is in fact with Richard Quinn (London based print designer).  Anyway, do check out the Hilfiger website for this collection; It looks amazing and that they've all gone mad - but in a good way.

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Marc Jacobs, London

You may remember that this brand had a store along Mount street which is not far from this Regent street store although the footfall here is enormous by comparison.  They have previously produced some interesting schemes although there is the Lagerfeld store across the road and right now they almost reflect each other with their schemes.  We understand the global hardships but lets inject a bit of London in here, eh?

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Nespresso, London

Surprisingly, this brand are changing their schemes faster than most Fashion brands at the moment.  Normally, we look to the luxury brands for the latest schemes as they tend to change them far more regularly than mid-range and obviously make bigger statements, however this brand are leaping ahead enormously and it appears that this might be our go to as the world crises continue to develop.

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Penhaligon's London

We had a slightly Deja Vu moment with this scheme as we initially couldn't work out whether we had seen it before or whether it was simply the use of the hot air balloon props.  It transpires that this scheme, or at least a version of this was installed in their windows this time last year.  There's nothing wrong of course with recycling props again, in fact we've even spotted props cropping up in the windows of Bergdorf Goodman over many years.   Given the current financial state of the UK and possibly everywhere else around the world this is a good strategy, however it might have been a good idea to respray them or change them in some way?  Just a thought.

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Zara, London

We still haven't quite worked out why all of the windows are Zara are completely different from each other?  Is this their new strategy? Or, perhaps anti-strategy?  We cant quite believe this brand is that radical.  While we ponder on this, here's their latest scheme at (we presume) is their flagship store here in the centre of it all.

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Ralph Lauren, London

This brand have just got it haven't they, and another beautiful scheme delivered.  This appears to be the launch of their new Polo collection (we don't think that they have started doing Saddles just in case you wondered and these no doubt are part of the overall narrative in order to set the scene).  As always, lovely presentation which appears so wonderfully effortless although takes a lot of skill to look this way.

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