Menswear, Victoria & Albert Museum, London

Its rather scorching here in London at the moment so we're doing everything we can to keep cool in a city which was never built for the weather extremes we are experiencing.  With that in mind, there's no better place than here at the Victoria and Albert Museum (and its cool inside) for the menswear exhibition.  When we're in need of inspiration we always head here as the exhibitions are staggeringly good and well worth the time spent.  We cant include all of our images here therefore please do check out our Instagram too. 

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Lalique, London

It has been very many years since we looked at this store along Conduit Street here in the centre of London retail.  We have, of course, seen corn used in window schemes on several occasions previously.  Two examples which spring to mind are McQueen at their old store along Bond street and again in one of the stores in Milan at the Galleria Vittorio  Emanuelle although the name of it escapes us at the moment.  With all of the problems with Wheat production happening around the world this is probably just the ideal moment to use this as a prop as it soon will be a luxury item for sure too.

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Hugo Boss, London

We don't often include this brand here as their schemes tend to be quite abstract or at least have no recognisable narrative.  As with most retailers out there at the moment, during this Sale period, they've chosen to keep their scheme but add the Sale Graphics to the physical windows although to be honest with you we're not entirely sure what the original scheme was about anyway.

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Massimo Dutti, London

This is a new direction for this brand, don't you think?  Normally we find this brand use mannequins and gorgeous props (usually fabulous furniture) and all perfectly presented to the highest standards and here we have this slightly ghostly approach to their product presentation with supporting graphics perfectly photographed, naturally.  It looks so refreshing.

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Moschino, London

This is quite a bizarre scheme at this brand right now, don't you think?  We're not big fans of the windows here although that said, they are one of the more visual ones out there and for that, we are thankful particularly given that there is so little else happening right now. That said we still have no idea what the scheme is about.  Thankfully also we are on the cusp of new windows being installed shortly so we will have a lot more to share with you soon from around town.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Roberto Cavalli, London

There's not really a lot we can say about this scheme apart from the fact they appear to be recycling the fixtures but changing the background colour and of course the merchandise.  We are slightly struggling with the recycling element in store windows as while we understand the need to be sustainable but we also want to see something fresh and new.  Perhaps they could have rotated this scheme later in the year or changed it more?

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Hermes, London

We're spacing out our entries this week as new schemes are rather thin out there right now although thankfully luxury has come to the rescue as usual but not all stores have new schemes to share with you.  Sadly, it seems, that retailers are still dealing with the hangover from the pandemic and just about everyone has gone into Sale so there is very little to share from London.  This brand of course continues to deliver although we have no idea what this scheme is actually about.

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Michael Kors, London

At the moment we're right in the middle of the Sale period which is very unfortunate as this means that there is very little for us to share with you and let's be honest, Sale windows are never sexy.  This brand however, rather than removing their scheme have simply added the Summer Sale onto the fenestration.  Wise move regarding costs although in an ideal world, an innovative Sale scheme would have been great.

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Salvatore Ferragamo, London

We're getting quite Art Deco Vibe from this scheme at Salvatore Ferragamo, don't you think?  Ok, well not quite influenced by Ocean liners or cars although there are clearly some Architectural elements here.  Incidentally, while our images probably don't do this scheme justice, although we weren't particularly taken by it anyway, it did receive a lot of interest on our Insta account.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Loewe, London

We cant quite work this scheme out?  This is actually called Fringes (this is from the name at the bottom of the glass) however fringes appears to relate to their bucket bag although there are no bucket bags here.  Oh gawd its just all so confusing.  We'll just agree that it's something to do with Paula's Ibiza collection.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Penhaligon's, London

These windows are not quite as chaotic as they may look in our images.  The store here has a curved front and therefore it is quite difficult to capture the schemes head on.  However, another little winner from this gorgeous brand with the launch of their Sports Car Club fragrance.  We're loving the outsized bottle props too.  Do check out their web pages as this fragrance sounds delicious.

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Ralph Lauren, London

We really don't see enough of retailers coming outside of their usual spaces and utilising the exterior of their spaces.  There are some pockets of creativity but none quite as big as this beauty although as far as we understand, local council here who essentially control what retailers can do don't always allow it....boo!  As always, this brand completely embrace the season with their huge Wimbledon Tennis Championships scheme across the run of their windows.  

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Roger Vivier, London

We've put the video of this element from this particularly scheme on our Facebook page as it really is quite hypnotic.  While we have of course seen these types of Kaleidoscopic schemes on many occasions previously as well as the use of the hexagon, this brand have pulled it off in an interesting way.  Do check out the video though as it really draws you into the scheme.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/