Moncler, London

For such small windows this brand is so great at slapping us with an amazing scheme.  We've been following them for some time now and someone here really knows how to create fantastic narratives in their spaces which range from stories with small props, digital technology and product-led schemes.  There really is no particularly discernible style to this brand which is great so we can never guess whats coming next.  Wonderful stuff...!

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Loro Piana, London

We normally see quite creative windows at this brand although we're not entirely sure about this scheme?  The brand are not normally this graphic-led in their installations and tend to work rather more three-dimensionally so this scheme is quite the curveball.  Great colours though.

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Anya Hindmarch, London

We really love this store and brand as they make such an effort to produce great quality retail store windows and have such original ideas too.  Their latest scheme which is product-led, i.e. uses the product as a starting point for the concept, in this case probably one of their basket / raffia products from their current collection, in order to produce this wonderful outcome.

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Harvey Nichols, London

Wow, just look at these beauties.  We absolutely adore the windows at this brand as they always deliver an incredibly creative narrative.  With the launch of Flamant Rose (its a perfume) from The Merchant of Venice the team here have captured the narrative around the product and interpreted it in their own unique and super creative way.  In fact, this should have been the advertisement for this product as it looks even better than the contents of the promotional video.  Anyway, if you fancy a little spritz of this fragrance its yours for just £263 (or $290).

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Pringle, London

We came across this scheme recently along Mount street here in the centre of town.  Collaborations with Artists are usually a really great idea as it can really help to invigorate a commercial space and provide the Artist with a showcase for their work.  When Artists collaborations don't work well is when the work itself completely out shines the product it was meant to support.  While whether we like the Art work here produced by the painter Frida Wannaberger is obviously irrelevant (although incidentally the work here explores reflections, observations and ideas of woman hood and very interesting too) we cant help feeling that the mannequins, dressed like secondary school Geography teachers, probably wasn't the best idea.

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Miu Miu, London

We don't tend to see a lot of highly visual window schemes from this brand which is a shame as they have one of the most visible stores along Bond street, right on a corner with lots of window spaces.  However on the odd occasion we come across some interesting although not necessarily this scheme.  It's ok of course and it does a job although possibly not the most exciting thing we've seen this year. 

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Moynat, London

On occasion we see some really interesting, although never very lavish schemes at this brands' store along Mount street.  This one is rather plain for us and not a lot of energy appears to have gone in to the production.  Of course the quality is here but just not the cleverness or interest.  The windows are not huge, but a large format graphic doesn't really have a lot of dynamism.

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Massimo Dutti, London

We can always rely on this brand to produce a beautifully presented window scheme and demonstrate so well how to position mannequins in a space.  While the product itself is not the most exciting in the world the team here work the clothing very well and it is always a pleasure to see wiring of mannequins rather than the ugly  base plates favoured by so many mainstream brands out there.

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Louis Vuitton, London

We put these images on our facebook page and received quite mixed reviews for this scheme.  Usually the windows here have so much lighting that we're convinced that they can be seen from space although with the addition of the draping it means that unfortunately the brands across the street are shining rather more brightly by comparison right now.  Draping fabric like this is no easy task and really does require some good old school-type skills although overall while we adore the work of this brand, this scheme is not going to be our favourite this year.  We do love this Majorelle Blue colour though.

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Patek Philippe, London

You may remember that we shared the Christmas scheme from this brand back in, probably December, which was absolutely delicious.  Their latest scheme is equally beautiful and even without their incredible product, it still works perfectly well.  In fact, the scheme looks better with no product at all.  Beautifully produced as always with incredible attention to detail, just look at this little gem.

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Akris, London

We don't often capture the windows here although we were rather struck by this scheme.  Is there a slight nod to the current crisis in Ukraine here?  Lots of Blue and just a hint of Yellow.  We are hoping that this is the case.  There's not a lot else here but a powerful, yet subtle statement none-the-less.  Please let it be true.

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Etro, London

This is such a highly illuminated window that even the mannequins appear in shadow.  We included the last scheme from this brand here recently which was quite a departure from their usual style where they come much further forward towards the fenestration and boxed everything in.  We thought that this was going to be their style from that point onwards however it seems to have been ditched in favour of keeping their closed backed window space.  Relief.

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Mount Street Printers, London

How lovely is this scheme, eh..!  There is something really romantic and nostalgic about movable type and a great reference to halcyon days (although of course they never really existed did they?).  In such a large format as these they make quite the statement and what a pleasure to see what we think is just one store make such a great effort with their visual merchandising.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/